Lexus & The Human Element

 
This video is here as a portfolio reference for full article please visit: https://uproxx.com/life/human-element-sebastian-peschiera-art/
 
When Lexus and Uproxx approached me with the idea of creating an artwork using Lexus data I instantly became interested. For many years the passion of making invisible forces visible has been part of my art making process and this was a great opportunity to build on that work. To bring to life the data points of acceleration, speed and the dimensions of the new Lexus NX450h+. What follows is a collaboration using the datasets to produce unique visuals that afterwards were used to create an immersive experience. One that is seen and felt from within the car. As you experience the inside of the Lexus in its physical form when you look outside the windows you experience its hidden dimension the visuals made out of the data. Redefining through art the Lexus car experience.