Project by Amazon AWS
Production: Unicorns & Unicorns
Role: Content Creation – 3d Animations
 
 
In the context of this rapidly paced project, I was tasked with the challenge of creating animations within a two-week timeframe, utilizing brain data provided or inspired by the Allen Institute. The objective was to vividly bring to life the intricate complexity of the human brain, in line with the Institute’s ambitious endeavor to map it comprehensively. This collaboration involved working closely with U&U and Amazon AWS, with the aim of developing branding that resonated with the client’s vision. The project demanded extensive research and meticulous timing to ensure alignment with the creative direction set forth by Amazon’s Creative Directors, as well as the client’s expectations. Presented here are selected excerpts that, while not all were included in the final product, they showcase the depth of the exploratory work undertaken. In the link below, you will find the culminating video that represents the fruition of this intensive, collaborative effort.
Youtube AWS Final Link